About Daniel
Daniel is a proven communications and content leader whose strategies have raised the bar for in-house marketing teams and client-facing agencies. He has forged a decade-long track record of building successful brands from the ground up, as well as positioning established brands in the best possible light. In the last few years alone, Daniel activated corporate narratives for a pair of rapid-growth billion-dollar startups, leading to an 80% average increase in their top-tier media coverage. Daniel has consistently exceeded core OKRs by embracing a robust, cross-functional marketing philosophy that doesn’t neglect any one pillar for another. To produce unforgettable brand moments, he leverages the integrated power of creative media relations, bold thought leadership, informed (and inspired) workforces, captivating senior leaders, and clearly defined messaging that respects its audience.
Honing the Right Skills
Throughout his career, Daniel has refined skills that thrive at the intersection of communications and content. When these two functions work hand-in-hand, businesses can achieve far more aspirational goals. Daniel’s early experience in journalism characterizes his passion for storytelling and writing to this day. His content has sparked action from numerous audiences (press, customers, prospects, analysts, investors, etc.) on many channels (earned media coverage, press releases, contributed articles, blog posts, research reports, social media platforms, speeches, and more). Daniel’s work has been published in outlets like Forbes, Fast Company, USA Today, and Crunchbase, and he has facilitated coverage in Fox Business, the Wall Street Journal, the Washington Post, Cheddar, and many others. Since 2010, he’s authored or produced over 1,500 forms of individual content. Check out Daniel’s portfolio to see a snapshot of his work.
A Results-Oriented Approach
Daniel has been responsible for many mission-critical projects and initiatives, and his impact is felt to this day. As the head of global communications at Gloat, Daniel drove each aspect of major announcements, product launches, and thought leadership, developing sophisticated project plans and working cross-functionally with almost every segment of the company. He led PR activations for the platform’s massive expansion into the job candidate persona; distinct positioning on ethical AI and quiet quitting; and Gloat’s Series D funding round (collaborating with Al Gore and his investment firm, which led the round). As the head of public relations at Phenom, Daniel executed communications campaigns for four acquisitions and drove majority share-of-voice in the talent experience category for 15 months straight. He also worked closely with enterprise customers like Southwest Airlines and MGM to draft case studies and facilitate media coverage about their success with Phenom’s software.
Crucial Agency Experience
In the last few years, Daniel has directly managed agency teams of up to 10 people and budgets of up to $500,000. He has also worked at an agency himself. At Tierney, Daniel owned the communications content strategy for Choice Hotels, a multinational hospitality company. He also consulted in crisis communications for other clients, including one of the largest summer camps on the East Coast. Daniel helped this client avoid bankruptcy during the pandemic by boosting essential customer engagement to over 90%, eliminating negative media impressions in under 2 weeks, and crafting a narrative used to fundraise over $2 million.
For a deeper dive into Daniel’s career journey, download his resume or send him an email.
